The Dancing Traffic Light

https://www.youtube.com/watch?v=SB_0vRnkeOk#action=share 

The video posted above is a PR stunt to promote street safety. The video begins by showing how nobody likes to wait at street lights, which makes them a very dangerous place to be. However, Smart.com thought of a fun and entertaining way to make the time waiting at a street light go by faster. So they introduced the dancing traffic light. They had people dancing in a special booth and it showed them as the dancing traffic light in real time. As a result of the dancing traffic light 81% more people stopped at the light, and they also enjoyed themselves while doing this! I thought this video was very cute and creative. The beginning of the video is very true, nobody likes to wait. However, once you give people something entertaining to do or watch it can be a fun and effective way to promote street safety.

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