“Selfie Strategy”

After browsing the list, “60 of the best Public Relations blogs in the world”, the blog account “Spin Sucks” caught my eye. The different title interested me (and it was the first one on the list.) Then after browsing through “Spin Sucks” the blog post “Do selfies sell?” http://spinsucks.com/communication/do-selfies-sell/ grabbed my attention.

When I first started reading this I thought it was just going to be a cute story about how the author went to a baseball game with her dog and how they had a great time together. But then it went on to bring up some very interesting points. One of the first points she made that I found interesting was the fact that 30 percent of all photos taken by those between the ages of 18-24 are selfies. I know I see selfies on instagram and twitter on a daily basis but, I have never heard a statistic about selfies before. I just found it very interesting to hear that they are so popular that there are actual statistics about people taking pictures…of themselves…

The next interesting point I found was about the most famous selfie ever taken, the Oscars selfie. When I saw that selfie being taken live on the Oscars I thought it was hilarious and so cool that all of those stars were trying to cram into one picture being taken by Ellen DeGeneres. What I didn’t realize until later that it was an advertisement for Samsung. Apparently that selfie received 3.5 million retweets. Then the author brought up the next interesting point, do selfies sell?

The author then goes on to talk about how selfies can be a very easy and fulfilling form of user-generated content. She provides a list of possible ways to use the “Selfie Strategy.” For example, you could use selfies as part of contests, have your team provide selfies or, ask for selfies of customers using your product. I found this very interesting because I have heard of companies doing this before. (I can’t remember which companies) but I know I have heard on TV “take a selfie of you and your (something) and win a free (something.)”This post is so interesting to me because it is just occurring to me now what a great marketing/advertising/PR strategy this is. I think it’s so smart because as previously stated everybody is taking selfies, and it is so simple and would be so easy to get your product or whatever you’re working on out there. In conclusion, what I have come to realize is that,in fact,selfies do sell.


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